Ask the Expert

Eric Heilveil is a 30-year plus veteran in the process instrumentation marketplace. He started out his career working for Emerson Electric and later moved on to work with his current employer Siemens Process Instrumentation Flow Division. Throughout his career in industrial flow measurement he has held positions as a field service manager, a field sales manager, application engineer, product line manager, sales and product trainer, among other roles. Eric has worked extensively in the semiconductor, biotech, water and wastewater, food and beverage, automotive, oil and gas, and chemical industries. His current position with Siemens is as a Product Marketing Manager for flow products. Eric holds a dual MBA in marketing and finance. Based in Harleysville, Pennsylvania, throughout his career Eric has been responsible for business development and marketing of the Coriolis, clamp-on ultrasonic, magnetic flow and vortex flow products. He has been expertly selling, managing, consulting, designing, training, marketing and writing about flow measurement and control products that serve industry for his entire career.

Natalie Waldecker, Portfolio Manager Food and Pharma, knows the challenges of the demanding industries inside out. With her broad application knowledge, she is at home on topics such as hygiene design, certificates and cleanability. As product manager for pressure measurement technology, she is also responsible for one of the most important measuring principles for the industry. Natalie gathers her knowledge as close to the application as possible. Preferably directly at the customer’s site, experiencing “real world” practice. She has thus gotten thoroughly acquainted with international customer requirements and knows the ins and outs of the market. With this background, she is able to not only explain technical relationships in an understandable way, but also offer valuable tips and convincing solutions. In the 12 years she has been with VEGA, she has steadily improved her expertise which makes her the right person to contact for new product ideas and tailored customer solutions.

Bob Steinberg is the founder, president, and CEO of Sage Metering. He has over 40 years of instrumentation experience. Before forming Sage Metering in 2002, Steinberg managed thermal mass flow meter sales at Kurz Instruments, Sierra Instruments, and Eldridge Products. While at Weston Instruments, he was a product marketing engineer. He has a BSEE and a BA from Rutgers University.

Matt Smith is Sales Director at Silverson Machines, which has over 70 years of experience helping customer in the field of high shear mixing. Silverson Machines serve many different industries from Pharmaceuticals to Food and can be used in a variety of applications including emulsifying – creating stable emulsions, blending liquids of varying viscosities and homogenisation. Along with a dedicated and knowledgeable Sales team and Technical staff, Silverson Machines can help find the right mixer for your application.