Beverage Industry


Fluid handling technology is essential for the efficient and hygienic production of beverages. It is used to transport, measure, control, and dispense fluids in all stages of the beverage production process, from raw material storage to finished product packaging.

The beverage industry (the drink industry) manufactures drinks and ready-to-drink products. Examples are bottled water, soft drinks, energy drinks, milk products, coffee and tea-based products, nutritional beverages, and alcohol.

The beverage industry is traditionally a market with specific high demands regarding hygiene and related technologies.

Exquisite hygiene is needed to maintain the end product’s high-quality standards and shelf life, whether mineral/drinking water, lemonade, fruit juice, beer, wine, or (sparkling) wine.

Beverage production varies mainly depending on the product being made.

The beverage industry consists of two major categories:

  • Alcoholic beverage industry: The alcoholic beverage industry includes distilled spirits, (sparkling) wine, cider, and brewing.
  • Non-alcoholic beverage industry: The non-alcoholic beverage industry is comprised of soft drink (or soft beverage industry) or syrup manufacture; soft drink and water bottling and canning), fruit juices bottling, canning, and boxing, the coffee industry, and the tea industry.

The beverage processing industry faces many challenges. The costs of raw materials, ingredients, and production are rising, but the ever-more demanding consumers still want tasty, low-priced drinks.

Beverage industries must also comply with increasingly stringent restrictions placed on their products and minimize the environmental impacts of production set-ups.

Freshwater consumption and wastewater treatment are essential cost factors for beverage manufacturers.

Water consumption is one of the most significant cost factors in the sector since water is the main ingredient of their products, such as mineral water,
lemonades, fruit juices, beer, and cider.

In ad­di­tion, bottle wash­ing, or clean­ing of ma­chines and equip­ment also re­quires substantial amounts of clean wa­ter. This makes fresh wa­ter con­sump­tion is an es­sen­tial cost factor in the pro­duc­tion of bever­ages.
Food and beverage water treatment requires systems and technologies that meet the strictest disinfection and purification specifications.

The beverage industry is driven by responding to customer and consumer trends and needs.

It is challenging to find a source covering all aspects of beverage manufacturing and food manufacturing.

Beverage industry news

From product supervisors to plant and project engineers, they all need to keep updated with the latest beverage industry solutions.

Relevant beverage industry news may offer everything about drink innovation and trends worldwide.

Having access to news on breakthrough technologies in beverage processing, beverage processing innovations, general beverage industry news, and events.

How to maintain an optimum level and flow control for beverage manufacturing processes.

Different viscosities and the requirement for hygienic process environments make beverage production very challenging.

Fluid control beverage industry

Level measurement in the beverage industry

Selecting the most suitable level sensor requires several variables to be considered, especially as increasingly strict regulations require more reliable and precise level measurement, plus safety redundancy.

Improvements to the accuracy of process control enable product quality to be increased while also reducing costs and waste.

Read more innovations and news about fluid level measurement and level control.

The beverage industry, in general, is characterized by high water consumption and considerable wastewater discharge volumes.

For this reason, this industry faces high costs for water supply and trade effluent disposal. In addition to that, there are pumping, water, and effluent treatment costs to be considered.

Also, increased global competition, rising raw material prices, and energy supply rates have highlighted the importance of more efficient production processes.

For these reasons, almost every type of business in the beverage industry has to monitor its liquid flow processes in greater detail.

Read more innovations and news about fluid flow measurement and flow control here.


Level measurement beverage industry

Temperature control is a crucial variable in the food and beverage industry. If poorly controlled, the best-case result would be a loss of efficiency, with the worst case a completely unusable batch of product.

Check here for innovations and news about temperature measurement and temperature control.

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Articles about Beverage Industry

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Experts for Beverage Industry

As product manager at UWT Nikolas specializes in solving demanding applications, consulting, training and troubleshooting. He also studied industrial engineering, technical product and innovation management. Since coming to UWT in 2018 he found his passion for level measurement solutions for different process situations in a variety of industries. He enjoys new, exciting challenges and he is our go-to expert on tricky installations around the globe. PERFORMANCE. UP TO THE MAX. That’s what motivates him. Markus started out his career by training as a Systems Electronics Technician where he acquired valuable practical experiences in this field. He then moved on to study at the University of Ulster (Northern Ireland) and the University of Applied Sciences Kempten (Germany) where he graduated as an Electronics Engineer. Since then, he has gained over 20 years’ experience in product management, application consulting and product training working for international operating companies specializing in measurement and control devices. During that time Markus has worked with various sensor technologies in the field of flow, pressure and level control providing innovative solutions for organisations around the globe. Currently his professional focus is on level measurement, especially vibration, capacitive and radio frequency technologies. In addition he also specializes in rotary paddle, guided and free radar devices. With his extensive experience within the industry Markus is renowned as an expert in all applications delivering solutions from the standard through to extreme measurement situations as well as the more unusual niche applications.
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A pump is more than just rotary equipment. It is the promise to solve a pumping task safely and reliably. In his function as a product and application manager at HERMETIC-Pumpen GmbH, Dominik Hegen takes care of transparently presenting the knowledge about pump technology and the selection of the pump to the customer. After an apprenticeship as a mold mechanic for high injection tools, Dominik graduated as an industrial engineer and specialized in the field of product management and has 9 years of professional experience in this field in different positions. At HERMETIC – Pumpen GmbH he is responsible for standardized canned motor pumps which are used in chemistry, Petrochemistry and oil and gas applications. With numerous webinars and user-friendly brochures, he supports customers and interested parties in the selection of suitable pumps and works as an interface between sales and technology. Should you want to know more about one of the most safe, cost efficient and reliable pump technologies do not hesitate to contact Dominik Hegen.
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Trevor Forster is Managing Director of the internationally respected flowmeter company – Titan Enterprises Ltd. His experience in fluid handling dates back to the mid 1960’s when he started working on rotating seals and flowmeter design for third party clients. Trevor draws upon his extensive experience of using innovative design and production techniques to produce elegant flow metering solutions for organisations around the globe. Titan Enterprises supply a range of off-the-shelf flowmeters, application-specific flowmeters & bespoke flow metering devices & solutions. Their flow sensors are designed to customer specifications & to meet specific flow ranges & environmental conditions.Titan are also a supplier of NSF-approved flowmeters for food & beverage applications.
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Hello, my name is Lee Sandry and I am a Sector Training Manager at Watson-Marlow Fluid Technology Solutions. My role primarily involves training sales colleagues to provide customers the best fluid handling solutions in industrial sectors, including water treatment, mining, chemical and construction applications. Being from Cornwall and surrounded by the mining industry, with a father who worked underground, my local environment was always about engineering and mineral processing. My apprenticeship when I left school was with the large mining machinery manufacturer, which has led me onto greater things. My background at Watson-Marlow started in 1996 when I was involved in the production of hundreds of parts that go into the manufacture of our pumps. This was followed with becoming a Technical Support Engineer, working directly with colleagues and customers globally. Site visits and constant customer-facing support at Watson-Marlow Fluid Technology Solutions, gave me the opportunity to experience many aspects of installation and operation of our peristaltic and sinusoidal pumps range. My aim is to enable sales teams around the world to provide robust solutions for demanding pumping applications, helping customers improve the efficiency and safety of their manufacturing process. Choosing the right pump can overcome problems that cause other pump types to fail. With no rotors to wear, or seals and glands to flush, peristaltic hose pumps handle abrasive fluids without the maintenance costs of other pumps. Whilst the extremely low shear and high suction sinusoidal pumps reduce product damage and cut waste in high viscosity fluid transfer duties.
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Francisco graduated as an industrial technical engineer at the Universidad Politécnica de Cartagena (Murcia, Spain) in 1993, and joined HRS in 1998. After a year as a design engineer, he focused on HRS’ food processing projects, developing, designing and commissioning large projects for customers. Throughout his professional career, Francisco has worked primarily within the food industry and has an in-depth understanding of its process nuances and requirements. In 2010, he was made Food Business Director for the HRS Group, supporting the sales teams’ engagements and customer requirements internationally across all of the HRS Group’s offices. Francisco’s extensive technical knowledge developed throughout his career as a design engineer, along with his ability to understand the unique needs of the client, have made him one of the top experts in the food processing industry.
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Dave is Vice President of Sales at Hawk Measurement (HAWK) and has more than 40 years of experience in the process instrumentation industry. Dave started working as an outside sales engineer in 1979 for his father’s company, AO Grumney. While there, he learned the importance of value added selling and superior customer support. He later became a manufacturer’s rep for various companies such as Siemens, Miltonic’s, AMETEK and many others. Several years later, Dave started his own company, Delta Instrumentation, a manufacturers’ rep agency which serves the process instrumentation and automation industries. In 1989 Dave started FLO-CORP, a US manufacturing company of flow, level and monitoring instrumentation. Through manufacturing his own line of process instrumentation, he found it allowed him to gain more control over origin of product, quality and lead times. In 2019, FLO-CORP merged companies with Hawk Measurement, the world leader in level, positioning, asset monitoring and flow measurement technology that provides cutting-edge equipment and complete solutions to the global industrial market. Throughout his wide range of experiences as sales engineer, sales rep, president, owner and CEO, the position he currently holds at Hawk Measurement as VP of Sales, allows him to do what he loves. Dave has always had a passion for meeting new people, building relationships and helping customers solve problems. His values align with HAWK’s as they are committed to providing best-in-class products, services and technologies that will have unsurpassed value to their customers.
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Natalie Waldecker, Portfolio Manager Food and Pharma, knows the challenges of the demanding industries inside out. With her broad application knowledge, she is at home on topics such as hygiene design, certificates and cleanability. As product manager for pressure measurement technology, she is also responsible for one of the most important measuring principles for the industry. Natalie gathers her knowledge as close to the application as possible. Preferably directly at the customer’s site, experiencing “real world” practice. She has thus gotten thoroughly acquainted with international customer requirements and knows the ins and outs of the market. With this background, she is able to not only explain technical relationships in an understandable way, but also offer valuable tips and convincing solutions. In the 12 years she has been with VEGA, she has steadily improved her expertise which makes her the right person to contact for new product ideas and tailored customer solutions.
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Casey Williamson is Head of Business Development Microelectronics Global Industries for Georg Fischer. For the last 25 years, he has provided support for the semiconductor and photovoltaic sub-segments; through the years, he has been instru­mental in defining fab construction requirements as they apply to piping systems for the conveyance of high-purity liquids, process cooling, and chemical waste streams as well as analytical control systems to optimize the operations of UPW and waste systems.
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Matt Smith is Sales Director at Silverson Machines, which has over 70 years of experience helping customer in the field of high shear mixing. Silverson Machines serve many different industries from Pharmaceuticals to Food and can be used in a variety of applications including emulsifying – creating stable emulsions, blending liquids of varying viscosities and homogenisation. Along with a dedicated and knowledgeable Sales team and Technical staff, Silverson Machines can help find the right mixer for your application.
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Dietmar Saecker is temperature measurement expert at Endress+Hauser in Nesselwang, Germany. His experience covers technical sales support, consulting for difficult temperature measurement applications and international know-how transfers, especially in the Life Sciences industry. He also teaches at the Kempten University of Applied Sciences. Dietmar studied Chemical Engineering with a focus on measurement and control technology at the University of Dortmund. Experience from many customer visits has shown him that many problems arise from an incorrect choice of equipment. In lectures and training courses on temperature measurement technology, he demonstrates the complexity of the subject and regularly surprises numerous listeners with his thoughts and experiences. His recipe: “Recognizing trends and sharing knowledge. Because only when we share knowledge can we develop better solutions together.” Dietmar is looking forward to your questions and the exchange with you.
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